Shenzhen DENZA New Energy Automotive Co.,Ltd. (hereinafter referred to as "the joint venture") is a joint venture established by BYD Auto, a leader in China's EV industry, and Daimler AG, one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. The joint venture is headquartered in Shenzhen, China.
The joint venture launched China's first auto brand dedicated exclusively to new energy vehicles: DENZA. It concentrates on the R&D in new energy automotive technologies, specializes in producing high-quality, eco-friendly new energy vehicles that are safe and convenient to use, and strives to be the most successful manufacturer, and promoter, of alternative-fuel vehicles in China.
BYD is a world-leader in battery and new energy powertrain technology, and Daimler is renowned for its vehicle-building experience. The joint venture effectively integrates resources from the two sides in automotive technology, craftsmanship, and design. DENZA is committed to three fundamental values: responsibility towards nature and society, excellence of products, and passion for optimal customer experience. These values guide the joint venture's effort to build world-class new energy vehicles that are distinguished in performance, craftsmanship, convenience, and safety.
It is a conviction of the joint venture that technology plays a vital role in achieving social progress and improving the quality of lives. The popularization of new energy vehicles defines a new era through re-defining the role cars play in the human-nature relationship.
By virtue of its leading green car technology and superior vehicle-building capability, the joint venture creates not only an excellent driving experience but a new way of auto consumption marked by energy-efficiency, emission-reduction, and a harmony between cars and nature. It offers products and solutions helping to tackle global challenges of resource depletion and environmental pollution.
The Memoranda of Understanding between BYD and Daimler was signed in Stuttgart.
BYD and Daimler subscribed the document to establish the Shenzhen DENZA New Energy Automotive Co.,Ltd, China.
The opening ceremony of Shenzhen DENZA New Energy Automotive Co.,Ltd was performed.
The joint venture launches China’s first auto brand dedicated exclusively to new energy vehicles: DENZA.
The joint venture unveiled DENZA all-new energy concept car at Auto China 2012 in Beijing.
DENZA all-new energy concept car debuted 2012
DENZA participated in the Auto Shanghai 2013 with the theme "Being Real"
2013, MoU signed for new dealerships in Shenzhen,Shanghai and Beijing markets.
DENZA signed strategic charging partnership with ABB to build the world’s largest charging network in China.
Daimler-BYD Joint Venture’s New All- Electric Vehicle DENZA unveiled at Auto China
DENZA EV locally launched in Shanghai firstly. Meanwhile, Shanghai dealer store was officially open and accept test drive application and order.
DENZA EV locally launched in Beijing. Meanwhile, Beijing dealer store was officially open and accept test drive application and order.
DENZA EV locally launched in Shenzhen. Meanwhile, Shenzhen dealer store was officially open and accept test drive application and order.
DENZA EV attended 2015 Shanghai Auto Show.
DENZA participate 2016 BJMS and launch the new brand concept- My DENZA Life.
DENZA start the 80edays journey.
DENZA was appointed as one of transportation providers of G20 summit.
DENZA 400 is opening of the official presale.
DENZA 400 is officially on sale.
DENZA released “Engineered with Daimler Group” logo and announced to expand the sales channels in 13 Mercedes-Benz dealer stores in first batch at 2017 Shanghai Auto Show.
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.
The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers.
For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free new energy vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
BYD Auto is a subsidiary of BYD Company Limited listed on the Hong Kong Stock Exchange. In 2003, BYD became the world's second largest rechargeable battery manufacturer and in the same year, BYD Auto was established. At present, BYD has the largest market share for Nickel batteries, handset Li-ion batteries, keypad and mobile phone components in the world. It employs nearly 200,000 people. With two listed companies (BYD Co., Ltd. 1211 HK, BYD Electronic Co., Ltd. 0285HK), the company has a market capitalization of more than 130 billion Yuan.
BYD Auto has built a large-scale industrial base, advancing fast in automotive manufacturing and R&D. It has successfully developed the F3, F3R, F6, F0, e6, F3DM, G3, M6, G6, S6, L3, and other models. In the next few years, BYD will build a complete product line comprising the F, S, M, G, DM series, and aims to increase market share with models of high quality and reasons price. It strives for excellence in building not only conventional cars but also hybrid and pure new energy vehicles. It is poised to be the leader in the development of alternative fuel vehicles.
The joint venture is committed to follow and support the integrity culture and ethical business conduct, and ensure our business activities compliance with laws and regulations.
All employees of the joint venture should strictly comply with national and international laws and regulations and our internal rules but particularly rigorously conduct the integrity and ethics standards of the joint venture.
The Compliance program of joint venture builds a strong foundation for our employees and business partners. Through various prevention and countermeasures, including Compliance trainings, internal policies, extensive business partners Due Diligence process and ongoing risk assessment, etc., the joint venture ensure our Compliance work consistent with integrity and ethics standards.
What’s more, the joint venture has launched Integrity Hotline and the Whistle-blowing Email/Link as an independent external contact function for all employees and business partners. Any potential violations of laws or internal policy which can cause damage to the company including but not limited to commercial bribery, fraud, antitrust and theft could be reported through the hotline and email.
The joint venture shall keep confidential of reporters from Integrity Hotline and the Whistle-blowing Email. Anyone that leaks the reporters’ information or retaliates against reporters shall be given a sanction in all seriousness according to law.
"My wish is that DENZA will bring together the best from both Eastern and Western traditions transforming and propelling the Chinese new energy vehicle market forward."
——Wang Chuanfu, Chairman of BYD Company Limited.
"I really like this joint venture and the DENZA car, which arrives exactly at the right time for China. With public getting more and more receptive to zero-emission vehicles and supportive government policies, the market is ready. We intend to be ahead with the safest and most reliable new energy vehicles in China, for China!"
——Hubertus Troska, Chairman of DENZA Auto
To us, “Environmental Improvement and Green Travel” is more than just a slogan- it’s what we value and what drives us forward into this promising future.
——DENZA Auto CEO, Yanchen